Pantone says so.
I believe it because I was already having a love affair with this vibrant color. I don't know why. It must be something in the air...
This is what Pantone says about Tangerine Tango:
"...a spirited reddish orange, continues to provide the energy boost we need to recharge and move forward.
“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”
How does Pantone determine its colors for the season? I researched it a bit and this is what I came up with: "Annually Pantone will declare a particular color 'Color of the Year.' The color is chosen to purportedly connect with the zeitgeist; for example the press release declaring Honeysuckle the color of 2011 said "In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues."
From Pantone's web site there is this description of all the colors of the Spring 2012 Palette:
For spring 2012 designers are inspired by diverse influences, showcasing a range of
styles and lifestyles, from free and playful and light and breezy, to contemporary classics. Colors likewise reflect these differing moods, encapsulating vivid brights, soft muted tones and fun-loving pastels.
"Consumers look to spring for renewed energy, optimism and the promise of a brighter day," said Leatrice Eiseman, executive director of the Pantone Color Institute®. "They
have learned how color can help them alter a mood and provide the vitality and enthusiasm that enables them to experiment with new looks and color combinations."
Provocative Tangerine Tango, an enticing juicy orange, is a vivacious and appealing refresher to enliven anyone's outlook this spring. Providing a jolt of energy, Solar Power radiates warmth and cheer.
Fanciful Bellflower, a distinct ornamental purple, exudes uniqueness and creativity. Scintillating and sexy, Cabaret is a sensual and intense rosy-red — an excellent
choice for summer clothing and cosmetics.
Sodalite Blue, a classic maritime hue, brings order and calmness to mind. Like an
anchor to a ship, this dependable shade works with every color in the palette.
Cockatoo, a tactile blue-green, is sure to make your spirits soar. This unusual hue
adds a whimsical touch to the palette and will surely make a statement this spring.
Margarita, a piquant yellow-green, lifts spirits with its refreshing and stimulating glow. Reminiscent of a blossoming garden on an early spring morning, fragrant Sweet Lilac evokes the fresh scents of summer. This delicate pinkish lilac adds a touch of romance
to any wardrobe.
Natural versatile neutrals add practicality to this season's brights. Driftwood, an
adaptable blend of beige and gray with a slightly weathered feel, and Starfish, a
perfect warm summer neutral, complement all colors featured in this season's top 10.
For an ultra-bold vibrant look this spring, try mixing Bellflower with Tangerine Tango
and Cabaret. Combine Margarita with Sweet Lilac and Cockatoo for a subtle
alternative, or combine Margarita with Sweet Lilac and Driftwood for a more
practical variation. Solar Power is best juxtaposed with Sodalite Blue. For a safer
bet, add a natural neutral like Starfish to the mix.
For over 18 years, Pantone, the global authority on color, has surveyed the designers
of New York Fashion Week and beyond to bring you the season's most important
color trends. This report previews the most prominent hues for spring 2012.
For more info, visit Pantone's web site.
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