And she should know: she built her tiny Etsy store (started with $1.60 in capital) into a business projected to bring in $1 million in revenue in the next year!
Why Done is Better than Perfect
Do any of these internal monologues resonate with you?
- “What if no one buys anything? I will feel so rejected.”
- “What if someone wants to buy 400 of one of my items? I can’t launch my shop until I’m ready to take on volume. There’s still so much to figure out.”
- “I’ve been working on a business plan for several months now. When everything is perfect, then I’ll launch my shop.”
It’s okay. It’s really normal. I like to call this feeling “paralysis by analysis” and, fortunately, you’re in the friendliest place on the web to work through it and start selling.
I launched my shop on January 16, 2009, during my then-day-job lunch break. Over the holidays, I’d made dozens of felt appliqué pillows as gifts and had a few left over when someone suggested I sell them on Etsy. I photographed what remained with my point-and-shoot camera in my living room. In 30 minutes, while I ate my sandwich at my desk, I spent $1.60 in startup capital (eight product listings at 20 cents each), and my shop was live.